A lot of business owners tend to get confused on how to grow a fan page, what to do with it, and whether they're even doing the right thing.
As of the writing of this article, I've been building my fan page actively (with advertising) for over 12 months. And although it's been a roller coaster (just like with anything in business), figured a few things out.
There are 5 top Facebook fan page hacks that I found that will help you build it faster (and your business will thank you for that). Especially, if you don't have a ton of time.
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Let me get some things clear first. If you're currently using your personal profile on Facebook to grow your business, that's fine. Just make sure you're not posting promotions, and products all around. It's not effective. Moreover, it is against Facebook policies. You can't be using your personal profile to grow your business. Only if you do it the right way.
Fan page is your next step once you build up an audience on your personal profile, and are ready to scale things up. And especially, if you're here for the long term, then you need to have a Facebook business page. The key benefit to that is you are not limited to 5,000 friends and the amount of people you can reach with your content and offers. Facebook fan page has no limits, and besides that you can run paid advertising, which will take your business much farther than just organic strategies.
1.Add Relevant Information About You and Your Business
This is just common sense, but I know a lot of people forget about this. Always give your audience as much information as you can (don't go overboard though). Give them enough so they understand who you are, who you serve, how you serve them, and why they should care. Be sure to have your own website listed there as well, simply because it makes you look more professional. Have a way for people to contact you – either through Messenger, or text you, or email you.
2.Post Valuable Content Daily
if you want to get in front of your audience, posting content on a consistent basis is a must. Period. So if you're just starting out, post at least twice a day. However, based on experience, I found three to five times a day works great. I wouldn't post more than that. I like the way Gary Vaynerchuk says it – “If you don't create content, you don't exist“. Plain and simple. In the beginning not a lot of people will be watching you, but in the long term, they will!
3.Engage With Your Audience
just posting content and hoping people will buy something is not gonna cut it. You have to show people that you are active and participate in conversations. If people leave comments, reply to them. And if they ask questions, be sure to help them out. A little goes a long way. This will keep people coming back for more.
In the video below I dive much deeper into each one of these Facebook fan page hacks, and give particular examples, so be sure to watch it. And feel free to share it with anybody who's building their fan page, or having challenges with it.
Top 5 Facebook Fan Page Hacks
Wanna Know What Tools I Use to Build My Business?
- My Ultimate Tool Kit – I get asked a lot as to what exactly I'm using to grow my brand and my business, so I've put together one page where I shared everything I recommend. Hope you enjoy it!
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