What makes people to buy stuff? Why are they attracted to certain products, and not so much to others?
There are 9 big mental triggers that will help you convert more leads into customers. I learned this in Jeff Walker's book “The Launch“. You can and pick it up on Amazon.
The book is awesome if you're a product creator, but you can apply the same strategies if you're into affiliate marketing. I highly highly recommend the book. In one of the chapters Jeff was talking about these mental triggers and what is it that get people to buy your stuff. It goes a little bit into psychology, so I wanted to share this with you.
Mental Trigger #1: Authority
People treat authorities differently, and that's why they buy from them over everyone else. Some very good examples are doctors and police officers. Whenever you see a doctor in a white suit, you immediately think of that person as an authority, and you listen to what he has to say. The same thing with police officers. You see a man in a police suit, and you know you gotta listen. That's why it's super important for you to work on becoming an authority in your marketplace.
How do you actually become an authority? First of all, it doesn't happen overnight. This is something that takes time and you have to be very consistent with it. One of the best ways to become an authority is to create content on a consistent basis. You can write blog posts, record videos, host webinars, or live events. Why does that work? Because your target audience have problems, and once you solve them, they will think of you as an authority. Focus on creating content DAILY.
Mental Trigger #2: Reciprocity
Reciprocity is one of the most important mental triggers that you can use in your marketing. When you have a product launch, before the actual launch you create a lot of high quality, free content. And once you open the cart to your offer, people will feel obligated to buy this from you, because you have already delivered so much content. That's what's called reciprocity.
And even if you don't have your own product, don't worry – the same concept applies to affiliate marketing. You give a lot of free value upfront via videos, blog posts, and that's what attracts people to you. And eventually they will buy something from you (not everybody, but a good portion).
Mental Trigger #3: Trust
We all know that we buy from those who we know, like, and trust. This concept has worked for years, works now, and will work for many years to come. Let's look at an example with buying something on Amazon. If you wanna buy something, you can go to Amazon and search for it. You'll be exposed to many different sellers that offer the product you're looking for. Who are you gonna buy from – a seller with 5 five-star reviews, or a seller with 500 five-star reviews? I don't know about you, but I would buy from the second one. Why? Because if 500 people trust this seller, I can trust him too. This seller has developed that trust factor with his customers.
But if you're not an Amazon seller, and you're into affiliate marketing or creating your own products, you have to create that trust with your audience by giving a lot of free value upfront. This can be a blog post like this, a video like the one below where I share 6 more crucial mental triggers that will help you convert more leads into customers!
9 Mental Triggers
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