Now let me tell you something upfront. Lately there's been a ton of discussions about whether you should or should not build a personal brand.
Here's why… It's very hard to build an actual brand when you are new to the industry you're in. When you don't have many results to show for, what are your brand gonna be based upon? Probably not that much.
So my suggestion for you in the very beginning is to take action on what you're learning and get results. It could be by promoting your network marketing business, or affiliate or whichever your niche is.
Focus on creating content via Facebook Lives, or blog posts, or YouTube videos. Establish your authority like that. And THEN move on to online personal branding.
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1.Create a Vision for Your Brand
I truly believe that everything starts with a vision. Where are you going? You gotta know what's your end goal, because if you don't, you'll end up nowhere. Ever tried to find something in the room without knowing what you're looking for? (I know, weird example, but I hope ya get me). You can never find what you're looking for unless you know WHAT it is you're trying to find.
If you wanna know what action to take in your business on a daily basis, know your vision and your goals. That's vital. So when it comes to your online personal branding, you have to know where you're taking your brand.
Here's what I mean by that – to where are you looking to grow your brand? Do you see yourself creating your own products down the line? Maybe offer private coaching packages? What about hosting live events?
I know this may be far in advance, but vision always comes before the actual event. Figure out where you wanna go with your brand, and then take small action steps every single day.
2.Know Your Core Values
I think there's no brand if there's no core values. EVERYTHING in life falls on them. What's important to you? This is exactly what's going to make your brand different than everyone else's.
Is authenticity important to you? Or is it integrity?? Maybe sense of humour? You can do what I did – google “core values” and find out your top 3 and then your number one value. Your brand is going to be built around them.
In the video below I dive deeper into each of the steps to online personal branding, as well as 3 more extra steps you need to take to develop a powerful brand.
Online Personal Branding – How to Stand Out
Wanna Know What Tools I Use to Build My Business?
- My Ultimate Tool Kit – I get asked a lot as to what exactly I'm using to grow my brand and my business, so I've put together one page where I shared everything I recommend. Hope you enjoy it!
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