Wondering what online marketing tools you should be using in 2018?
I have always been a tools’ junkie. Whenever I find something new and exciting, I’m all over this thing. Are you?
So in 2017 I have added a lot of new resources to my tool kit that I’ve been utilizing to grow my business, and adding a couple more in 2018.
In this article you’re about to learn the top 9 online marketing tools you gotta get your hands on in 2018.
If you’re an organization freak like me or you feel all over the place sometimes, then you’re gonna dig this tool. What Trello does is it lets you create boards and basically organize your life. You ever have some ideas you wanna safe? Trello! Or you saved an important website or article? Trello! Heck, maybe even planning a trip somewhere? Trello! I literally store MY LIFE there. On top of it, I work with my coaching clients through Trello, because it’s a convenient way to store all the documents and to-do lists in ONE place. The best part? It’s free! (I have not personally used their paid plan yet).
Just storying the files on your computer is kinda risky.. You never know what might happen – a little glitch and poof.. All the files are gone! That’s the key reason why I signed up for Dropbox to make sure all my files are backed up (and I’ve got an external hard drive too for that). Another reason is it’s just so easy to share files with your business partners and organize your projects. And if you have virtual assistants, I found Dropbox to be super handy to share files with them too. There is free and paid plan. With paid one you get 1TB of space which is plenty for the beginning!
3. Canva for Work
If you want to create epic graphics without messing with Photoshop or hiring someone to do it for you, Canva is your best bet. I’ve been using it ever since I found out about it. But just a few months ago I upgraded to Canva for Work (their paid plan), and it made my life SO MUCH easier. Not only do they give you lots of stock photos you can use, you can also upload your own custom fonts, your brand colors (so you have them at your fingertips), and a ton more. All I can say is it makes my life easier and all the graphics look on point!
Ever forget the passwords you use for pretty much everything? I feel ya. It’s so much easier storing them all in one place, and then just remembering ONE password. That’s what 1Password is for. Moreover, when building a business, you wanna make sure all your personal data is secure. Another thing I like about this tool is that it can generate custom passwords for you, that is 1,000 more secure than any password you come up with. It is a paid tool though, but trust me, your security is worth it. 1Password has become one of my most valuable online marketing tools.
5. Google Calendar
If you know me, I live in a small country Latvia down in Eastern Europe, so I’m kinda in between America and Australia. So it’s quite interesting dealing with different time zones all the time, which is why one of my fave online marketing tools is Google Calendar. It’s free. Easy to use. And it also sends you notifications for important tasks.
If you have a Gmail account, you already have it! Just grab an app on your phone.
One of the things I’ve done this year is I hired 3 virtual assistants, who edit my videos, do some time consuming tasks on social media and create graphics for my blog and YouTube channel. The ultimate way to communicate with your team is by far Slack. I’ve tried Slack, Facebook, but I wanted to keep my team communication completely separate. Especially, if you’re getting lotsa messages on FB, Slack is your best choice. Oh, and it’s free!
If you’re into video marketing like me, then you’ll wanna make sure you have a backup of your videos, rather than just relying on YouTube. This has been one of my go-to online marketing tools this year. It’s by far the most affordable out of a lot of them, yet it gets the job done. Also, if you’re into course creation or special trainings for your team, Vimeo is your best friend. There’s a free plan, and a a few paid plans. I’m personally using the one that allows you to upload 5GB of videos per week. It’s plenty!
Wanna do webinars or team calls? Zoom has really got its name this year and become very popular amongst online marketers and business owners. Probably one of the most affordable systems to do webinars if you’re just getting started. Their free plan allows you to do 40-minute meetings, and paid plan is only $15/mo.
Last but not least, if you REALLY wanna ramp things up, ClickFunnels is the freaking BEAST of the tools. I’ve used a ton of different softwares before to creating sales pages, landing pages, etc. And I can say that ClickFunnels is on top of all of them. The things you can do with it are totally NINJA. The creator is Russell Brunson, who is a total marketing genius, when it comes to funnels, lead generation, paid traffic. You just have to see for yourself!
More Online Marketing Tools:
- My Ultimate Tool Kit – I get asked a lot as to what exactly I’m using to grow my brand and my business, so I’ve put together one page where I shared everything I recommend. Hope you enjoy it!
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