In yesterday’s blog post I shared with you the 3 different types of experts, as a part of my blog series on Brendon Burchard’s book “The Millionaire Messenger“.
This is the foundation that he started his book with, and before becoming an expert, you should know what kinda expert you wanna be.
Now is the time to dig deeper into the subject of becoming an expert in your niche. So what is it that you really have to do to be an expert?
So there are 10 overall steps how you can become an expert in your field. In this post I’m gonna share 5 of them, and in the next one I’ll be sharing the rest.
1.Claim and Master Your Topic
It all begins with choosing your main topic that you wanna get really good at. Don’t try to master several things at a time. You won’t be able to catch 2 rabbits at once. Focus is your best friend. Remember, shiny objects are gonna be everywhere. You gotta stay the course and be focused on becoming an expert of the subject you picked. Let me give you an example. Look at all the successful athletes out there. Every single one of them is focusing on only one sport. You can’t become a champion if you try to spread yourself too thin. So don’t do this.
That’s the biggest mistake I’ve made when I started this business. I was trying to become an expert with every single marketing strategy. And as a result, I didn’t get good at any of them. You have to be committed to the topic that you chose. Period. And in the video below I give lots of examples on this subject.
5 Steps to Become an Expert
2.Pick Your Audience
Choosing your audience always comes after you know your topic. Now you have to know who you wanna communicate with. Who are the people that are gonna be interested in your offers and in your content? And you have to think as narrow as possible. Maybe you’re gonna be speaking to teenagers, or to stay at home moms, or to professionals, or to offline business that wanna take their business online. Where do they live. What do they like. What’s their age. You have to know all of those things.
3.Discover Your Audience’s Problems
When you know your audience, it’s time to dig even deeper. In order for you to position your product or service in front of them, you have to know their problems, their challenges, and frustration. Your offers have to fulfill your audience’s needs. People are not gonna buy anything from you, if they don’t see that your offer can really help them solve their problems. Period.
In the video above I shared 4 very powerful questions that you can ask your audience, especially if you already have a list of subscribers. And you can conduct this short survey, to figure out how you can help your audience.
4.Define Your Story
When it comes to selling something to your leads, no matter whether it is your own products, or affiliate ones, you ALWAYS have to share your story. We all know that people don’t remember facts, and of course they can’t relate to them. You tell people a bunch of facts, and they will forget them after they watch your videos or read your content. But once you share your story while sharing content or your offers, people will relate to you. They may even have a similar story to you, and that’s what’s gonna get them to buy exactly from you. Facts tell, but stories sell. Always keep that in mind.
There are several questions you gotta answer yourself to craft your story, that you can share with the masses, which I talk more about in the video.
5.Create a Solution
That’s where you start creating your product, whether it is a physical product, a digital one, a book, or even your live event or a coaching program. And what’s funny about this step to become an expert, that Brendon mentioned in the book, is that some people are too lazy to actually create their offer. I mean, what’s wrong with that?
What I’ve seen a lot of the times, is that marketers would hire a ghost writer to write their books. It may be good, but people wanna hear from YOU, not from somebody else. So you really have to take the time to produce your offers.
“I help entrepreneurs create a successful brand online using social media & blogging.”
If you enjoyed this post on how to become an expert, feel free to comment and share
35 thoughts on “10 Steps to Become an Expert In Your Niche [Part 1]”
Thank you Jelena for delivering another inspiring blog post. Brendon Burchard is one of today’s most influential authors and leaders in the world of entrepreneurialship (is that a word? it is NOW – LOL) Thank you for continuing to inspire your readers.
haha I love this new word Nancy! You’re welcome Brendon is great!
Loving these steps !!~ Become an Expert In Your Niche ♥♥☺☺
It may be my computer but there is no video !!~
You’re most welcome Sandra!
i got the video now !!~ Great ♥♥
Great Post, thanks for sharing
You’re welcome Alan!
I have been claiming my expertise something that took me a long time.
It does take some time for sure Maria!
Define your story… great post today Jelena…can’t wait til part 2…
It’s coming shortly!
Each of these are very key points, especially understanding your audience. This will give you the basis for designing a solution for them.
You offered very practice advice with good insight. I enjoy your article very much. Is there any other ways that you can ask and find the “problem” that your audience has?
You have a nice designed website.
A great way to find out the problems of your target audience is to dig into forums – people ask questions there all the time.
Also, you can research your competitors (people who create similar products that you wanna create) and see what problems they’re trying to solve with their products.
Hope this help you out 🙂
And thank you!
Thanks for sharing Jelena, I like the teachings on your video. great steps mentioned..
You’re most welcome Kenny!
Yep! Yep! Yep! No point spreading yourself thin. Build deep.
Great post Jelena!
It all begins with Mastering Your Topic. Focus on one topic and you’ll be successful!
Right on Lisa!
1. Claim and Master Your Topic. That is so important when you are trying to become an authority in your specific area. The rest are also important as well. It’s a great list. Thank you for sharing
Oh yes! It’s very important Collin!
I am reading #BrendonBurchard book right now. I will take this as sign from the #Universe that I am on the right track! Thank you.
Heck yeah! His books are so awesome!
Picking your actual audience is very important, thanks for sharing this post
Most definitely Jake! You’re welcome!
This is awesome what you shared here today. I believe people don’t take the necessary time to master something, yet they do spend most of their time complaining about how they are still struggling. I agree, that people need to pick one thing and master it before moving forward with something else.
Right on Nestor! Master one thing at a time!
My earlier comment is still awaiting moderation, but I agree you must know your audience. Thanks for sharing!
I just approved it Adewale! Knowing your audience is very important!
What a powerful vlog. Indeed Brendon is a powerhouse and you are following my friend! Claim your Leadership, create a solution…a lot of people forget the solution bit or who they are serving in becoming an expert you are specializing in something seriously lots of people all over the show…what do we look up to them for?
So absolutely spot on Jelena, keep bringing it roll on Part 2!
Right on Julie! 🙂 Glad you loved this vlog!
Find your audience, find their problems, and then give solutions to their problems!
That’s the process!