5 hypnotic headlines to catapult conversions

Hypnotic headlines is a huge part of the marketing that you’re doing online.

Whether it is a blog post, a video, a podcast, or an email headline specifically, it has to be catchy or hypnotic.

In this post you’re going to learn 5 examples of hypnotic headlines, that you can incorporate into your business.

Those are examples or templates, that you can change based on a subject of your content.

Before diving into copywriting, I always used to think that I wasn’t gonna be able to master that skill. The reason for that was because I’m not a native English speaker, and I thought it would be challenging to master the “Art of Selling Through Words“. However, I heard a story at an event from a guy, whose English is not even second language! It’s his THIRD!! How crazy is that? And he was teaching us the basics of copywriting. That was the moment I realized I could do it. And so can you!

Copywriting obviously has a LOT to do with headlines. You create each headline or a title based on some “copywriting rules” as you call it. It has to be catchy. It has to pique some curiosity of your target audience. It has to make them to read that blog post, or watch that video, or open that email. It’s super important with ANYTHING.

You have to get people to read or listen or watch your stuff. That’s why having a catchy title is so critical. If it’s not, then they simply will go to someone else. Someone said that you should spend about 80% of your time working on headlines. Not the entire time obviously. But if you’re writing an email, the headline is much more important than the actual content. If your leads don’t open the email because of the crappy headline, your email content doesn’t really matter. So you get the point.

So here are several hypnotic headlines “templates” that you can tweak for your business, that will help you increase conversions with any marketing piece.

Headline #1:

“Broke Bartender Went From … to …”.

This one is called a testimonial headline, where you basically share someone else’s story. It works really great on capture pages, because they definitely pique some curiosity of your site visitors. This can either be your own story, or someone else’s story from your company or business.

It can be something like that: “How Broke Bartender Went From $30K in Debt to Making 6 Figures Online“.

How a High School Teacher Went From Working 80 Hour Work Weeks to 4 Hour Work Weeks“.

Again, you can get really creative with that, based on the story you’re gonna be sharing on the other side of your website.

Headline #2:

“FREE Interview With … Reveals …”.

People absolutely love FREE stuff. This can be free interviews, audio, videos, PDF’s, you name it! You can also call it a lead magnet for you to be able to generate more leads.

We all live in an instant gratification world, so if you’re asking people for their contact information, you have to give them something valuable in return.

Here are a couple of examples you can use:

Free Interview With Master Recruiter Reveals How He Sponsored Over 1,247 People in Less Than 12 Months“.

Free eBook Reveals 10 Big Insights From My Millionaire Mentor to Transform Your Life“.

What you have to understand about copywriting and creating headlines or even content for your target audience is that you have to focus on THEM. You have to focus on finding their needs and fulfilling them with your content. 

In the video below I share 3 other hypnotic headlines that will blow up your conversions. Especially if you’re big on marketing and content creation (I hope you are).

5 Hypnotic Headlines for Marketing

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Jelena Ostrovska

Email: jelena@jelenaostrovska.com

“I help entrepreneurs create a successful brand online using social media & blogging.”

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26 Responses

  1. Great post Jelena!

    The headline is the most important part of copy. If you don’t have a great headline you won’t get eyeballs on your offer.

    Dr. Lisa

  2. Great stuff Jelena! For sure this is very important skill. Everyone who has a blog should use copywriting skills, including me. Thank you for sharing this!!!

  3. What a great refresher on the headlines! I think people get caught up in needing to make it more complicated than it is. Remember to keep it simple!

  4. Great tips Jelena! I can surely apply it on my blog site right away…. Simple marketing strategy with such big impact on conversions. Thanks!

  5. Great training Jelena, thank you so much, 5 hypnotic headlines – amazing

  6. Great post and examples to grab attention. We have to use our imagination and think “What would grab my attention”