building a business on instagram

Building a business on Instagram? Or still trying to figure out how to use it? 

Instagram is still one of the over-looked social media platforms, but you can totally use it to grow your audience, and to build a business. 

The principles always stay the same just like on any social media website. You gotta create high quality content, and you have to build your audience.

You can do it by actively reaching out to people and building relationships with them (highly recommended when you’re just getting started) and actually attracting people to YOU through the content that you provide. The second strategy is gonna be working for you in the long term, so don’t expect to get instant results.

When I first started using Instagram, it took me exactly one month to generate my first lead. But was it worth it? Absolutely! Consistency always wins!

1.Always Brand YOUR Name

It doesn’t really matter if you’re trying to brand yourself as a fitness coach (maybe you’re building a health & wellness network marketing business), or if you’re building your name as your brand – always have YOUR name in your Instagram username. Keep in mind one very powerful phrase – people can take anything away from you, but your name. 

Why is that important? If your network marketing company goes out of business (sorry, but it happens), you can still build anything else up. And if all you do – is branding your company name all over the place, you can lose it all any day. 

In the video below I share 3 more killer tips to building a business on Instagram, so feel free to check it out. Especially if you’re gonna be creating your own content (which you will)!

Tips to Building a Business on Instagram


Jelena Ostrovska


“I help entrepreneurs create a successful brand online using social media & blogging.”

If you enjoyed this post on building a business on Instagram, feel free to comment and share

34 Responses

  1. great tips Jelena 🙂 Love your video and always soo much value >> enjoy your weekend 🙂

  2. Thanks, J. That was really helpful. I do use Instagram, but not as efficiently as you so aptly desribed.
    I will start implementing some of what you shared in the video.
    Thank you, my rock star. You inspire me.

  3. Awesome info on branding Jelena! Branding YOU is so important and so many people fall away from it. Thanks for the tips on branding and images!

  4. Integrity is a first and only rule we must obey. Always be ethical! Thanks for sharing these awesome tips, Jelena!

  5. Great tips on Instagram Jelena!

    Branding yourself is so important on Instagram – it shows you’re real to your audience

    Dr. Lisa

  6. Totally agree with branding your name as you are the one doing all the work and opportunities come and go. I am still not engaged with Instagram but these tips really help me to get on board easier. Thanks for sharing Jelena.

  7. You always deliver such quality in your posts Jelena. I’m just getting started on IG, and what you say is very helpful. Sometimes it’s easy to forget that this is again social media and we need to be responsive. No good to just post pictures — though that is certainly the basis of IG. Thanks for the tips.

  8. Awesome training and info Jelena. I’ve had my IG account for almost 2 years now but never really knew how to leverage it until recently. And I love IG as I’m starting to get leads on a daily basis. Thanks for sharing this valuable and helpful information.

  9. great training on Instagram. It’s so important to brand yourself instead of your company product. I use Instagram and it’s just easy, convenient and makes sense for my business. Great training. Luv it!!

  10. Big one here…Brand YOU. Ya never know what’s going to happen to you or your company 🙂
    And of course staying congruent. great post