Have you ever struggled with creating a perfect blog tagline to help you define your online brand?
I see this to be one of the biggest challenges among clients that I’m working with. Your online brand is super important.
This is exactly what’s gonna allow you to stand out from everyone else and attract people to YOU to help you grow your business.
I used to struggle with this myself – creating that perfect blog tagline was a challenge. And I’ll tell you what – your brand is gonna grow, and your tagline may change along the way. That’s fine.
In this post and video you’re going to learn a simple 3 step formula to help you create a perfect tagline for your online brand.
The very first thing you have to identify is your target audience. Who is your perfect customer or client? In order for you to do so, look at your product, or service. And then look at your competitors – who are they targeting. That is probably one of the simplest way to do that.
It’s not enough to look at the outside. You have to dig deeper when it comes to understanding your target market. What social media platforms do they hangout? Targeting people in the health industry – you may wanna go to Snapchat. Makeup? Instagram might be a good option.
If your perfect customer is on Facebook, then research what kinda Fan Pages are they going to. If that’s network marketing specific, it might be Network Marketing Pro – Eric Worre, or Sarah Robbins, or Ray Higdon etc. Or if that’s online marketing, it might be Chalene Johnson, or Amy Porterfield, or Russell Brunson (ClickFunnels).
Then you have to be more specific and paint a picture in your head about your perfect client. Is it men or women? If you are promoting make up, then the answer is obvious. Are you targeting struggling network marketers, or maybe real estate investors? Get clear on that.
And then you’ve gotta move on to the next step, which is what I’m talking about in the video, as well as the third and final step of the formula to creating your perfect blog tagline. Feel free to share this with your team mates that are looking to grow their brand.
3 Step Formula to Create a Perfect Blog Tagline
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Jelena Ostrovska
Email: jelena@jelenaostrovska.com
“I help entrepreneurs create a successful brand online using social media & blogging.”
If you enjoyed this post on creating a perfect blog tagline, feel free to comment and share
Yes, asking yourself who your target market is will be effective in coming up with that tagline. When you market to everyone you market to no one!
BOOM! You’re spot on Joseph!
Yes, asking yourself who your target market is will be effective in coming up with that tagline. When you market to everyone you market to no one!
Your video gave me some really good ideas for creating a tagline for my blog.
Awesome! Rock on Demetri!
Great share Jelena. It’s so interesting that so many struggle with this. I have myself in the past. You are right when you say it can also change along the way. Thank you for sharing
Totally true Lynda! You’re welcome!
I enjoyed how you broke down these steps Jelena. Really makes the process of creating a tagline something everyone can do!
Wohoo! You’re very welcome Bruce!
I enjoyed how you broke down these steps Jelena. Really makes the process of creating a tagline something everyone can do!
Wohoo! You’re very welcome Bruce!
This is a good subject you have written about here. I agree, if you don’t know your target market, it’s very hard to create a tagline.. very on point Jelena..
It’s all about that target audience!
This is a good subject you have written about here. I agree, if you don’t know your target market, it’s very hard to create a tagline.. very on point Jelena..
Thanks for this detailed explanation about creating a tagline. All online entrepreneurs need to define this.
You’re welcome!
This 3 step formula is great.
My favorite tip is to identify your target market.
Have a clear understanding of who you want to work with.
Thanks
Exactly right Juanita!
Great post Jelena! It’s so much easier to create your tagline when you know your market ahead of time 🙂
Dr. Lisa
Absolutely true Lisa!
Great post Jelena! It’s so much easier to create your tagline when you know your market ahead of time 🙂
Dr. Lisa
Absolutely true Lisa!
great info jelena, thanks so much
You’re welcome!
Awesome information Jelena! When i created mine I wasn’t nearly specific enough. Gotta look into getting things updated a bit.
Yeah, you gotta tweak it over time for sure.
Great info. I am going to try it. I struggle with taglines.
You’re welcome! Hope it helps!