Would you like to create your first ebook that brands YOU and makes you stand out from everyone else in the marketplace?
Most people are just promoting business opportunities straight away and rarely make a lot of money this way.
Having your own ebook helps you not only to generate more leads, but also “pre-sell” whatever it is that you are promoting.
There are 6 simple steps that will help you create your first ebook, even if you’re brand new to the network or online marketing.
1.Determine Your Target Market
In marketing this is always the first step. Your ebook has to be directed to a specific target market. And don’t say “but my product is for EVERYBODY who’s breathing!!”. One phrase that stuck with me was “if you’re marketing to everybody, you’re marketing to nobody“.
There are several questions you can about your target market. What’s their age? Are they women or men? (this may depend on the type of product you’re offering – you wouldn’t target men if you promote make up, right?). What types of products are they already buying? What kind of sports do they do? Do they have a family? Are they married? All the questions will help you dig deeper when defining your target audience.
2.What Problem Can You Solve
The next step is pretty obvious. Once you know who you are trying to attract, you need to help them solve a specific problem. For network marketers it might be about lead generation or recruiting more reps and customers via social media. For business owners it may be an ebook that covers the basics of Facebook advertising.
Remember, you are talking to a specific person, helping them solve ONE problem. Your ebook should deliver what you said you would. Don’t make your ebook just about fluff or sharing your story. Your prospect doesn’t care (sorry). All they want is a solution to their problem.
In the video below you’re gonna learn 4 more steps to help you create your first ebook. Oh, and I also cover a little bit of promotion strategies, that will actually get you leads. And as you may already know – leads are a lifeblood of your business.
6 Steps to Create Your First Ebook
“I help entrepreneurs create a successful brand online using social media & blogging.”
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