How to define your customer avatar to grow your business even better?
A lot of the times network marketers say – my product is for EVERYBODY. Every single person on planet earth needs this! And they get all excited, and then never sign up a single person. I’ve been there myself.
But the thing is when you’re trying to market your products or offers to everybody, you’re marketing to nobody. And you won’t attract your perfect customer. I’m sure you may have heard that phrase already before.
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So when it comes to business building or selling any types of products, you gotta know how to define your customer avatar, and you MUST know the kind of person that you’re trying to attract. Because if you’re in coaching, you don’t want to have every single person in your program, right? You want specific types of people?
If you are in a make up network marketing company, then you wouldn’t be targeting male for your business, would you? Of course not! And if you’re in a weight loss company, you won’t be targeting those skinny people. You get the point. That’s why you gotta know your perfect customer avatar. Period.
And especially if you’re doing paid advertising, you don’t wanna be targeting everybody. And you wouldn’t be targeting dog lovers if you were selling cat food, right? It’s not congruent. That’s the reason a lot of people get burned out with paid traffic – because they don’t know their audience. They are positioning the wrong offer in front of the wrong people.
You have to start from the basics. Do you wanna attract men or women to your business, or product, or service? What’s their age range? Are you trying to market to younger people that are from 20 to 35? Or do you wanna market to people who are from 40 to 55? What’s their profession and income? What’s their lifestyle? Maybe you’re in a travel company, and you wanna attract people that wanna travel more? What do they like? What do they dislike?
Those are all very very important factors you have to consider. And in the video below I share how to define your customer avatar in more details. So the more targeted you get – the better customers you’ll have. So feel free to watch the video, and grow your business more profitably!
How to Define Your Customer Avatar
“I help entrepreneurs create a successful brand online using social media & blogging.”
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24 thoughts on “How to Define Your Customer Avatar For Business Growth”
You really do have to know who your customer is especially if you are doing paid advertising. Great post and video Jelena
Yep, for sure Mark
I agree with your points Jelena. You got to be targeted and focused with your message and advertising, and defining your customer avatar helps with just that. Thanks for sharing.
You’re welcome Adewale! 🙂
awesome tips you shared here on finding your customer avatar
Glad you enjoyed them Sheena
Great post, thanks for sharing
You’re welcome Alan!
Some very valid points here Jelena, it’s impossible to have a product that appeals to everyone, as you say, if you are marketing to everyone, you end up marketing to no one… thanks for sharing
You are spot on Keith!
Gosh darn few people consider their customer avatar…because they’re thinking about themselves. Good, important post, Jelena!
So true Larry! Thanks for commenting! 🙂
I think a lot of people get lost with this Jelena. They pick a niche but struggle trying to identify their target market. Once people get this they will see their business change because they will be more laser focused.
That’s so true David..
This post was spot on! You have to know your ideal customer. Once you know this you create the content around that to attract them to you. You out lined that very nicely in this post Jelena thank you so much for sharing!
You’re most welcome Dereco! Glad you found it valuable!
Another great post Jelena. If you don’t know who you are looking for, you’ll never find them.
So true Kenny!
[ Smiles ] Thank you for sharing your philosophy on defining one’s customer avatar.
You’re welcome Renard 🙂
How can we be everything to everyone… that’s crazy and yet so many of us do it and fail and wonder why we fail.
We are not talking to one person
Great point Jelena
Yep, so true Di!
Agree with your points, Jelena! One big mistake that alot of marketers/business owners are making is that they are not defining their customer avatar. So instead of thinking that as a root problem, they thought that the marketing strategy that they employed does not work.
Defining a customer avatar also helps a business to know where they can reach their customers in a more cost effective way.
Exactly Tracy! You’re so spot on!