most engaging posts on facebook

Ever wondered – what are the most engaging posts on Facebook that you can share? 

I was always curious about what’s the real secret to getting all the engagement in the world over at Facebook. Why do some people get a ton of it, and I’m still trying to figure it out?

I’ve been using Facebook a LOT in my business, especially in the past couple of months. I mean – really actively. I’m online pretty much all the time. It can be a great distraction, but it’s also an amazing tool to build your business with. Heck, the majority of the people whom I signed up into my business came through Facebook.

Here’s the thing – some people believe that engagement is not important at all. I have a little different opinion about it. What engagement basically is is getting likes, comments and shares on your Facebook posts. Why does it really matter to you? The more people like and comment on your stuff, the more people will see it in their newsfeed. And what if they share something? Even MORE people will see it. You gotta get as much attention as you possibly can. Period. That will help you increase your brand awareness.

Facebook also works really funny, because they don’t show your posts to all of your friends. Imagine if you’re meeting new people there daily, of course you want them to see your posts. That builds up trust and credibility. So, from my perspective it’s all about exposure that you get.

One of the biggest tips about engagement on Facebook is if you post something, and your post get lots of likes and comments very fast (in the first 30 minutes or an hour), it will be shown to even more people. And you’ll get way more engagement this way. That’s basically how this Edge Rank works (or Facebook algorithm).

So now you know that the more engagement you get on Facebook, the more exposure and the more attention you’ll get. As a result more people will reach out to you, and be willing to connect with you (if your content is good).

In the video below I share the top 4 most engaging posts on Facebook, so you can build your audience and attract more people to your brand. One of the posts that I shared quite recently got 150+ likes and around 80 comments. So I guess that’s not that bad for engagement. And in the video I talk about exactly what I shared.

The 4 Most Engaging Posts on Facebook


Jelena Ostrovska


“I help entrepreneurs create a successful brand online using social media & blogging.”

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44 Responses

  1. That is what happens if your post gets a lot of engagement in the first 30 minutes it will be seen more FB looks for those kinds of things.

  2. Great suggestions on the four types of post on Facebook. Facebook continues to offer new products and change the algorithm. Keeping up is an exercise in and of itself! Thanks for sharing.

  3. Facebook Algorithm keeps changing and no one knows anymore what’s going on. But Definitely if people do like and comment on your posts within 30 mins of you posting it, it will attract more eyeballs. Lifestyle definitely ranks up there, Inspirational quotes or shares are loved. Encouraging stories. Video clips esp if they are funny or trending…The time they are shared matters. Most posts shared when the most of USA is awake and alive also get the most shares in the Home business space. Images are loved but now they are also common so your image has to be attention grabbing.

  4. Great explanation on Edgerank Jelena…You made it very easy to understand

    Thank you!

    Dr. Lisa

  5. Thanks Jelena for your awesome tips for more engaging posts on Facebook 🙂 Facebook is an excellent tool for online business and like you utilize it daily!

  6. Great video, Jelena. Unless we know the secrets of having engaging post, we’re not moving forward in what we’re doing for online marketing. Thank you for sharing.

  7. Great post. Thanks for explaining how the Edge Rank works. Now that i know i will be more aware of it. That is important to know for sure.

  8. Great post and video … as you said engagement on FB is huge if you want to reach a larger audience.

  9. This post is great Jelena. What you laid out in this post is pretty straight forward and full of golden nuggets! The more engagement you get the more people that will see your content on Facebook. Which turns into leads and sales into your business. Thanks for sharing!

  10. As always another great post with engaging content. Enjoy your posts very much. Keep up the great work. Congratulations on your guest blogging invite.

  11. Lovely post. Currently, this is one of the things I’m interested in – data. I want to know what works and what doesn’t for my particular page and for the pages that I maintain for clients.

    I have a little system that I initially work through and then after a month I check the stats and work on an editorial calendar from then.

    I’ve only just started (1/2016). One of the posts that did do well as far as reach (not engagement/shares) is a slideshow I put together of completed projects.

    I’m still trying to wrap my head around the whole “reach” number and how that plays into how my page is doing.

    1. One of the things that work extremely well if you maintain a fan page on Facebook is videos, that are uploaded straight to your fan page.

      You can even boost them through ads, and attract even more people – especially if you have a lot of fans.

      Hope this helps you out Sara!

      Let me know if you have any questions 🙂

  12. Hey Jelena,
    Another great post with engaging content. The more engagement you get the more people that will see your content on Facebook. Which turns into leads and sales into your business.
    Thanks For sharing.

  13. Always awesome to take notes. FB is definitely a beast that is still going through its own evolution. I like what you also said about branding. The person is the brand,..their core values, what they stand for, etc.