How to Optimize YouTube Videos

If you wanna get massive exposure and more traffic, then you gotta know how to optimize YouTube videos. (Hopefully, you’re using videos already!)

The reason traffic is important for you is if you’re creating high quality content, but nobody sees it, what’s the point?

Your goal of videos or any type of content is to get attention and to generate leads that eventually can be turned into sales aka business partners, clients and customers.

Today I’m gonna share 7 simple ways to help you optimize YouTube videos (you don’t need to be an SEO wizard to get it done).

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Before you even record your video, you gotta know what you’re gonna talking about. I highly recommend to write down some content ideas, maybe even some key points that you wanna cover (to make sure you don’t forget anything). This is a big time saver, especially if you record several videos at once.

You gotta do some keyword research prior to recording a video (I’m guilty of not doing it every time). This will definitely help if you have a specific topic or a specific keyword that you wanna rank your YouTube video for. Then the fun begins!

1.Save Your Video File as Keyword. Or a title (that’s what I do, and it works too). So if you want to rank for a keyword “MLM training”, then make sure you include that keyword inside the title of your video in your video file. I used to think that’s not important. But whenever you upload a video to YouTube, you’ll see your actual title. Mini time saver too, so that you don’t have to enter your title all over again inside of YouTube.

2.Include Your Keyword in the Title. Already mentioned that, but it’s kinda obvious that you HAVE to include the keyword that you wanna rank for inside the title. Make sure you don’t forget to do that.

3.Make the Title Clear. That’s one of the absolute keys. Why? When people are on YouTube, they’re looking for specific information. So if you said, you were gonna share 7 ways to optimize YouTube videos, make sure you deliver on that information in the video. The more clear your title is, the more targeted traffic you’ll get on your videos. You don’t need EVERYBODY watching your videos.

In the video below I share 4 more critical tips to help you optimize YouTube videos to get more traffic, generate more leads and produce sales. Feel free to check it out, so you can follow this blueprint too!

7 Ways to Optimize YouTube Videos

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Jelena Ostrovska


“I help entrepreneurs create a successful brand online using social media & blogging.”

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50 Responses

  1. Thanks for sharing as always. As I recall, Ray Higdon says YouTube videos have a similar SEO process for ranking as our blogs. Spot on, love the value as always!

  2. Great value here, Jelena. I have to definitely clean up my you Tube act. Thanks for the tips! πŸ™‚

  3. Absolute Musts in optimizing YouTube Videos here Jelena and anyone starting out or who is not gaining traction in their YouTube Marketing must find them and do the needful!

  4. That first tip is one I heard a while back…never occurred to me. And since I’d forgotten…great to know it again! Thanks Jelena. πŸ˜‰

  5. Great tips on optimizing YouTube videos.
    Using annotations is a powerful way to direct traffic to your blog.

    Thanks for sharing.

  6. Love those tips for optimizing videos…I have done exactly what you’ve laid out and have landed in the top spots for my keywords.

    Video marketing ROCKS and so do you πŸ™‚

    Dr. Lisa

  7. This is some good stuff. Great tip on saving your file as the title name. I had no clue about that. Will start using that asap. Thanks for this training Jelena!

  8. Love the points and tips you made. Yes video is a great way to put yourself out there AND get traffic and leads. Thanks for the ‘optimizing’ tips regarding youtube marketing Jelena.

  9. Excellent post on how to optimize your videos….These are all very important things to be doing when you create your videos.

    You are a Rockstar….love your blog posts!

  10. Thank you Jelena, I think we sometimes forget how important it is to optimize our videos just as well as our blogs. Thanks for sharing these tips with us.

  11. I just stared today using video in my Blog !!~ scary and I will Bookmark this for further us thank you !!~