Have you ever wondered that there is something more? Something that you might be missing? Or you’re spending too much of your time by doing non-productive activities, that do not help your business grow?
If you’ve ever felt that you can do more for your business, the best thing you can do is learn the concept of Attraction Marketing.
Right now you may be asking – what is exactly Attraction Marketing?
It’s pretty simple.
Attraction Marketing is a strategy that allows you to magnetically attract the most qualified prospects to your websites and business, who are already interested and seeking the solutions that you provide.
So instead of chasing after prospects (or your friends and family) hoping to run into someone that actually wants what you are selling, you can use attraction marketing, so that people who are interested in what you have to offer, raise their hands and let you know that they are already interested BEFORE you even speak to them.
Sounds pretty good, right?
Attraction Marketing is all about providing VALUE on the front end, because most of network marketers are not really looking for another business opportunity, they are looking for someone that is going to help them build their business. How do you do that?
Always lead with valuable information that addresses a major problem or challenge that your target market is facing. And your best target market, as you might have already guessed, is existing home business entrepreneurs, because they are already SOLD on the concept of running their business from their home. They understand the industry and how it works, and they are already spending money in the industry.
The question that you need to ask yourself – what is the major problem that your target market has? What is their biggest struggle?
Usually, there are 2 main problems – lack of leads and lack of cash flow.
Now imagine if you had a solution to BOTH of these problems? Do you think you could build trust and credibility with your prospects? And it would be much easier when they approach YOU and ask YOU about YOUR business opportunity. And rejection is no longer a problem for you. These are the quality prospects that come to you. You become a magnet that attracts interested people to YOU, not the other way around.
Attraction Marketing can be broken down into three key points:
1)How can you solve your target market’s problems? What is their biggest struggle that you can help them to overcome?
2)Create content, valuable content, that’s gonna answer questions of your target market. Once you created it, you don’t have to create it again or spend a lot of your time explaining or answering questions to your prospects. Simply refer them to the content that you’ve produced.
3)Help people instead of selling them. Do you think your prospects will buy your company’s product right after you approach them? I don’t think so. They will more likely be open to a training or to any type of information that you have that is going to help them in their business.
Here’s how Attraction Marketing benefits you:
- It positions you as a leader on the market place
- It brands YOUR name, not your company’s name (it’s already been branded)
- It builds trust and credibility with your prospects
- It makes you a “go-to” person, not someone that was just trying to sell something
The only problem is if you’re relatively new to the network marketing industry or if you have not had much success YET, it may seem difficult to be able to provide real value and solve your target market’s problems right now.
And even if you had some success, the tech headaches of setting up your own duplicable websites that will convert for you and your team, the email autoresponders, the follow-up email sequence, the HTML stuff, the programming, the split-testing, tracking, etc. That would be a total nightmare to set everything up on Your own.
Don’t worry, I’ve got a solution that’s going to help you save a ton of energy and time, and it will help you build your business my embracing the Attraction Marketing.
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Helping entrepreneurs create a successful brand online using social media & blogging.