content ideas for instagram posts

If you’re using Instagram for business, then you MUST create high quality content. That’s exactly what most marketers struggle with – content ideas for Instagram.

Yesterday I shared 4 powerful tips to implement when marketing yourself on Instagram, feel free to check it out here.

And today I wanted to share 8 killer content ideas for Instagram that you can use right away, and grow your audience on this social media platform.  

These ideas can be applied regardless of what niche you’re in. It can be health & wellness, it can be gardening, it can be for your personal brand.


I believe that quotes are the most engaging posts you can ever share not only on Instagram, but on any social media platform. They ALWAYS work great. People just love them, and always happy to share them too. They can be motivational, inspirational, or something about success, or weight loss if that’s your niche. Quotes are everywhere. All you gotta do is do a little research on Google or in different apps on your phone. There’s thousands of quotes that you can post. 

2.Anything Valuable

The whole point of business is to share value and solve people’s problems. If you are branding yourself as a fitness coach, you may wanna share what types of foods to avoid when losing weight, or 3 top green shakes that will energize you every morning. If you are marketing yourself as a trainer in the home business, then you can share business tips, maybe quick Instagram tips. Anything that helps people is great!

3.Posts About You

From my perspective, your Instagram account should not be completely of quotes (unless you brand your account with JUST motivational quotes – there’s lots of accounts like that, which is fine). Especially if you’re building your brand, people have to get to know you. Make sure you share something about yourself. Maybe you’re traveling somewhere, or just doing something fun. Post it. It DOES get good engagement and people love it! You gotta show them you’re a real person. That’s what it’s all about. 

In the video I share the total of 8 content ideas for Instagram that you can use right away, go create images or record videos. So if you’ve been struggling with what to share, check out this video.

8 Content Ideas For Instagram


Jelena Ostrovska


“I help entrepreneurs create a successful brand online using social media & blogging.”

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20 Responses

  1. Thanks for sharing these 8 content tips for Instagram, this has given me some ideas..

  2. Jelena you do write some killer blogs always enjoy thank you for all your info !!~

  3. These are all excellent tips for creating value on IG!! Pictures have a outstanding higher interaction then just text. Thanks for sharing Jelena!

  4. Be real. Be authentic. Be You. You hit it all Jelena! And keep the 80/20 rule simple. Awesome post my friend!

  5. Love those 8 tips…I get the most engagement in the beginning when I did inspirational and motivational posts. They are great conversation starters

    Dr. Lisa